Case Study: Major Apparel Company achieves omnichannel digital retail innovation with Informatica MDM – Product 360

Major Apparel Company - Customer Case Study

Major Apparel Company, a global leader with iconic brands and more than $9B in revenue, faced fragmented product data across multiple legacy systems that hampered its omnichannel ambitions. The lack of a single source of truth made it slow and error-prone to publish product information for digital initiatives like the Store of the Future and a Digital Showroom, and limited the company’s ability to feed data science and machine‑learning workflows.

To solve this, the company deployed Informatica MDM – Product 360 with embedded Informatica Data Quality to create golden records for 300,000 SKUs, manage images and attributes, and onboard about 50,000 new items each season with automated quality checks. The platform enabled global roll‑out of digital product experiences, helped the Digital Showroom pay for itself in one year by reducing physical samples, improved product data quality for analytics and personalization, and supported higher‑than‑expected earnings and accelerated omnichannel transformation.