Case Study: Majid Al Futtaim achieves real-time personalized customer experiences and cost optimization with Informatica Customer 360

Majid al Futtaim - Customer Case Study

Majid Al Futtaim, founded in 1992, is a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. The company needed a common analytics program, stronger data governance and a data-driven culture to treat data as a strategic asset, enable information transparency and optimize decision-making across the organization.

Using Informatica’s MDM — Customer 360 and a governance framework, Majid Al Futtaim established trusted, unified customer data to power real-time consumer interactions and targeted, personalized offers. The initiative improved customer experiences, deepened customer insight and helped optimize costs while enabling faster, better-informed business decisions.

Majid Al Futtaim