Case Study: Vivo achieves 30% annual revenue growth and $1.2M in annual cost savings with Informatica

Lowered operational costs by $1.2 million per year through enhanced direct marketing processes

VIVO, Brazil’s market‑leading mobile operator with more than 60 million customers (≈30% market share), the largest national coverage (3,647 municipalities) and over 11,000 points of sale, needed to accelerate time to value from acquisitions, cut costs and margins pressure, reduce churn, and make information easily accessible for monitoring, analysis and decision‑making to increase operational efficiency.

By deploying the Informatica Platform (PowerCenter Real Time, Pushdown Optimization and Enterprise Grid options) VIVO centralized and operationalized data for real‑time targeting and analytics. The results included a 30% annual revenue boost from improved targeted marketing, a 24% drop in intentional defaults and lower write‑offs, $1.2M annual savings in operational costs, 20% lower network maintenance costs, 75% faster time to market for campaigns and a 50% reduction in staff time for manual reporting.

Vivo

Daniela Calaes

Senior Manager of Business Intelligence Systems