Case Study: Elektro‑Material doubles digital sales with Informatica MDM – Product 360

Lighting the Way with Data: How Elektro-Material Doubled Digital Sales

Elektro‑Material is Switzerland’s leading B2B electrical wholesaler, selling smart‑home, lighting, tools, solar and e‑mobility products through EM.Webshop, which now generates two‑thirds of revenue. The company struggled to manage 300,000 SKUs from roughly 900 suppliers across disparate formats and a legacy, non‑web PIM—processes that relied on a five‑person team manually entering data, leaving many attributes incomplete and slowing time to market.

Elektro‑Material replaced its legacy system with Informatica MDM – Product 360, adding embedded Informatica Data Quality and BPM to automate supplier onboarding, standardize attributes, and push clean data into its ERP and digital channels. The result: digital channel sales doubled in two years, new products and entire supplier catalogs can be onboarded in hours instead of months (4x faster launches), and the product data team is positioned to handle an expected 8x increase in product data without extra headcount.

Elektro Material

Frank Schmäh

Head of Product Data Center