Case Study: Life Time achieves personalized member experiences and a planned 2% revenue increase with Informatica

Life Time Helping Members Reach Health and Fitness Goals with Informatica

Life Time, The Healthy Way of Life Company, operates 140+ lifestyle centers across the U.S. and Canada and aims to deliver personalized member experiences by understanding individual health and fitness behaviors. To achieve this customer-intimacy strategy, Life Time needed to integrate and cleanse data from multiple cloud and on‑premises systems, make reliable data accessible for self-service analysis, and build a scalable architecture to support evolving operational and marketing needs.

Life Time implemented Informatica PowerCenter and Informatica Cloud with Microsoft Azure SQL Data Warehouse connectors to create a unified 360-degree view of members by combining membership, POS, program, and subscription data across environments. The solution improved analyst access to clean, contextualized data, increased operational efficiency and scalability, enabled better-targeted CRM and faster market projections, and is expected to boost revenue by about 2% while driving greater member loyalty.

Life Time

Brian Fisher

Director of Business Intelligence and Data Warehouse