Case Study: Thrifty Car Rental achieves 96% reduction in code maintenance and real-time customer insights with Informatica

Leading US car rental firm provides real-time access to customer, sales and marketing data; increases marketing campaign effectiveness

Thrifty Car Rental, a leading U.S. car rental firm with nearly 1,000 owned and franchised locations and 3 million customers, needed a single, joined-up view of customer relationships to increase business agility and lower IT costs. The company faced disparate proprietary and relational legacy systems, manual data extraction processes, and insufficient sales tracking at the franchise level.

Using Informatica PowerCenter to access, integrate, and deliver data without hand coding, Thrifty automated data extraction and gained real-time access to customer, sales, and marketing information. The initiative cut code maintenance costs by 96%, reduced data warehouse developers from 10 to three, and improved franchise-level sales and marketing campaign tracking.

Thrifty Car Rental

Vic Alonzi

VP of Technology