Case Study: Dial Corporation achieves rapid sales insights and lower IT costs with Informatica PowerCenter

Leading global manufacturer of consumer brands uses Informatica PowerCenter to streamline supply chain management and inventory control, and lower IT costs

The Dial Corporation, a $1.7 billion consumer goods company known for brands like Dial, Purex and Armour Star, needed to improve sales performance, optimize promotions and distribution, and reduce costly, slow IT support. To do this it had to centralize data and improve strategic reporting so business teams could act faster and more effectively.

By implementing an Informatica PowerCenter–driven data warehouse and supporting data marts, Dial eliminated custom coding, shortened development cycles and slashed the time to set up customer files from hours to seconds. The solution streamlined supply-chain and inventory control, lowered IT costs, and gave the company a more detailed, actionable view of product sales and service performance across the organization.

Dial Corporation

Paul Cunningham

Vice President of Data Warehousing