Case Study: Prestige Cruise Holdings Inc. achieves rapid CRM deployment, targeted marketing, and reduced costs with Informatica Cloud (Informatica)

Leading cruise company relies on Informatica Cloud to improve marketing campaign effectiveness. Cloud integration completed in 12 hours; CRM live in one month

Prestige Cruise Holdings, the Miami-based parent company of Oceania Cruises and Regent Seven Seas Cruises, needed better, timelier views of customer and prospect data to boost acquisition and loyalty, power inbound/outbound call campaigns, and manage bookings across brands. Their challenge was to rapidly synchronize salesforce.com Sales Cloud with on-premise cruise reservation systems and an SQL data warehouse while delivering accurate insights into travel agency partners and customers.

Using Informatica Cloud Data Integration, Prestige rapidly connected cloud and on‑prem systems—completing a baseline integration in 12 hours and bringing the CRM live within one month. The result was improved marketing effectiveness and more targeted lists, transformed business agility, streamlined sales processes, and reduced operational costs.

Prestige Cruise Holdings Inc.

Javier Gonzalez

CRM Manager