Case Study: AutoTrader.com boosts advertising revenue and master data governance with Informatica MDM

Leading automotive marketplace uses multidomain Informatica MDM to grow advertising revenues, improve data governance and reduce cost of partner relationships

AutoTrader.com, a major online automotive marketplace, faced challenges with a legacy homegrown master data management (MDM) system that lacked proper data governance. This resulted in overlapping customer records, inefficient processes, and almost a third of its staff being able to create duplicate accounts. To grow advertising revenue and reduce management costs, they turned to Informatica for a solution using Informatica MDM and Informatica Address Verification.

By implementing Informatica's solutions, the company established a reliable, single view of its dealers and manufacturers, enabling enterprise-wide data governance. Informatica's MDM platform led to an anticipated multi-million dollar increase in online advertising revenue, significantly reduced the costs of managing data, and freed up resources previously spent navigating duplicate records.

AutoTrader.com

Scott Salter

Senior Director of Enterprise Data and Shared Services