Case Study: Large Beauty Retailer achieves personalized, omnichannel customer experiences with Informatica MDM – Customer 360

Large Retailer Helps Customers Personalize their Beauty Routines

A large U.S. beauty retailer with more than 1,000 stores and salons plus a strong e-commerce presence wanted to deliver highly personalized beauty experiences but was hampered by fragmented, outsourced customer data. Siloed systems across store POS, e-commerce, and salons, along with duplicate and poor-quality contact records, led to undeliverable messages, underperforming campaigns, and limited machine-learning insights.

Working with Infoverity, the retailer implemented Informatica MDM – Customer 360 together with Informatica Data Quality and Data as a Service to centralize, deduplicate, standardize, verify, and enrich customer records and enable real-time onboarding and synchronized opt-ins. The unified, high-quality customer data now powers cross-channel personalization and more accurate ML-driven recommendations, improving campaign deliverability, cutting marketing waste, boosting engagement and loyalty, and driving market share growth.