Case Study: Land O'Lakes achieves rapid, reliable data-driven sales insights with Informatica Cloud

Land O’Lakes thinks cloud first for long term technology strategy

Land O’Lakes, a Minnesota-based agricultural cooperative serving more than 4,300 producers across dairy, animal feed (including the Purina brand) and seed businesses, needed a better way to turn website and campaign activity into actionable sales leads. The company wanted faster, more reliable access to data and analytics for sales teams and partners while moving away from investing in and maintaining on-premises servers and software.

By adopting Informatica Cloud to integrate cloud and on‑premise data, Land O’Lakes built analytics and dashboards that deliver faster, data-driven visibility into customers and partners. The change sped insight delivery to the right people, reduced time, cost and labor associated with data management, and standardized skill sets across the organization.

Land O’Lakes

Garrett Robertson

Application Delivery Manager