Case Study: KLiNGEL achieves omnichannel transformation and 7x faster product publishing with Informatica MDM – Product 360

KLiNGEL drives Omnichannel Strategy with Rich Product Information

KLiNGEL, a century-old European fashion and home goods retailer known for its mail-order catalog, set out to become a multi-brand omnichannel seller across roughly 60–70 online shops and marketplaces. The company struggled with slow, manual product onboarding from print catalogs, missing or late product listings, and an inability to scale a legacy PIM to manage more than 3 million SKUs and 90 TB of product images across multiple languages and brands.

KLiNGEL deployed Informatica MDM – Product 360 with Informatica Data Quality (partnering with Parsionate) to automate onboarding, standardize and enrich product data, and apply AI-driven content creation. As a result it now launches products online 7x faster (in 1–2 days), publishes consistent data across all channels including Amazon, eBay and OTTO, improves analytics and planning, and has reduced customer calls and returns while positioning the business for increased omnichannel sales.

Klingel

Sebastian Klumpp

Head of Product Data Management