Case Study: Kelley Blue Book achieves scalable, centralized data integration and faster time-to-market with Informatica

Kelley Blue Book improves efficiency in development and implementation of data initiatives

Kelley Blue Book, the industry standard for vehicle valuation, needed to put data at the center of every business decision to improve its website experience, strengthen its value proposition to manufacturers, dealers and financial partners, and support product teams across kbb.com, dealer solutions and data syndication. The company faced fragmented, proprietary data integration tools and frameworks and needed to absorb, centralize and distribute data from many internal and external sources.

By deploying the Informatica platform—PowerCenter Advanced Edition, PowerCenter and Address Verification—Kelley Blue Book standardized enterprise data integration, shortened development and training time, and scaled to process large volumes with complex business rules. The result was faster time to market for new features, improved web experience and customer satisfaction, better resource leverage across teams, and more efficient, centralized data-driven decision making.

Kelley Blue Book

Karen Simmons

Senior Director of the Enterprise Data Warehouse