Case Study: Jardine Motors Group achieves a single customer view and GDPR-compliant digital transformation with Informatica

Jardine Motors Makes the Road Trip to a Single Customer View

Jardine Motors Group, a UK dealer of premium automotive brands operating across 50+ locations, faced fragmented customer records spread across multiple dealer management and lead systems, complicating personalized marketing, household-level relationships, and GDPR compliance. The lack of a single customer view hindered digital transformation and made it difficult to nurture leads, prioritize follow-ups, and track individual consent and preferences across dealerships.

Jardine implemented Informatica Customer 360 (with partner Cloud Perspective) to consolidate customer and consent data into Salesforce while keeping legacy systems in place. The single customer view enabled scalable, personalized marketing in Salesforce Marketing Cloud, streamlined GDPR consent management, supported new e-commerce channels during COVID-19, expanded use into service and fraud cases, and drove faster-than-expected ROI—recouping the investment six months earlier than planned.

Jardine Motors Group

Alex Brown

Head of Digital Marketing and Transformation