Case Study: Verizon Business achieves faster, more targeted marketing and CRM consolidation with Informatica PowerCenter

International telecommunications solutions provider improves targeting and monitoring of marketing operations by consolidating all customer and prospect information

Verizon Business, created after the MCI–Verizon merger, operates one of the world's largest Internet networks with 448,750 miles of network across 150 countries, 200 data centers and 8,800 local POPs. To increase marketing effectiveness, get closer to customers and boost business agility, Verizon needed to consolidate customer and prospect data into a CRM and migrate marketing databases from 14 countries into a Siebel 7 data warehouse.

By deploying Informatica PowerCenter, Verizon rapidly integrated and delivered consolidated data without hand coding, improving development responsiveness to organizational and source changes. The project reduced interface delivery time through reusable components, simplified daily maintenance, provided daily upgraded data to Sales and Marketing, and drove a substantial ROI by extending Siebel 7 with non‑Siebel sources.

Verizon Business

Hervé Grangeret

Data & Reporting Analyst