Case Study: International Oilfield Services Company achieves trusted, enterprise-scale master data and increased upsell opportunities with Informatica Multidomain MDM

International Oilfield Services Company Fuels Innovation with a Data Pipeline Designed for Global Scale

The International Oilfield Services Company, a 100-year‑plus leader in oilfield technology, faced a sprawling, fragmented data landscape—89,000 customers and 1.5 million wells across dozens of systems—making it slow and costly to get trusted information for sales, E&P workflows, and a major SAP modernization. Executives needed a single source of truth to speed reporting, reduce business risk from bad materials data, and give sales better visibility into past services to identify upsell and cross‑sell opportunities.

Working with Accenture, the company implemented Informatica Multidomain MDM and Informatica Data Quality to master 25+ domains, feed a data lake, and deliver trusted records to 15 consuming applications. The solution scaled to hundreds of millions of records, enabled faster analytics and E&P decision‑making, increased up‑ and cross‑selling, and delivered 99.99% accurate materials data for the latest SAP release—reducing costs, risk, and inventory errors.