Case Study: Largest Insurance Group improves customer satisfaction and loyalty with Informatica

Insurance group Personalizes Interactions and Improves Member Loyalty

The Largest Insurance Group faced intense competition in France’s fast-changing insurance market and needed a better way to personalize service, strengthen member loyalty, and unify customer information spread across more than 10 systems. It also needed stronger data lineage and governance to support big data decision-making and regulatory compliance. Informatica helped the company address these challenges with Informatica MDM, PowerCenter, and Data Quality.

With Informatica, the Largest Insurance Group created a single, enterprise-wide view of customer data, giving agents a holistic profile of each member and enabling more personalized outreach and faster, more consistent service. Informatica also helped improve data quality and track lineage across business units, supporting compliance and reducing silos. The result was better customer satisfaction, improved loyalty, quicker decision-making, and the ability for business units to operate independently while using trusted data.