Case Study: Leading Insurance Company achieves higher conversions and improved customer satisfaction with Informatica

Insurance Company Increases Conversions and Improves Customer Satisfaction with Trusted Data

This global insurer—the world’s largest publicly traded property & casualty company with operations in 54 countries—faced fragmented customer data across dozens of systems that hampered fast claims handling, timely quotes, renewals, and cross‑selling. Executives needed a single, trusted 360-degree view of customers to recognize people across lines of business in seconds and deliver the faster, personalized service customers expect on mobile and other channels.

Using Informatica Master Data Management, PowerCenter, and Data Quality, the insurer integrated and cleansed customer, policy, and claims data, reconciled duplicates, and built authoritative customer profiles and relationship maps. The result: faster, more accurate claims decisions and payments, higher conversion and cross‑sell rates, improved customer satisfaction and retention, and a platform that supports near‑real‑time customer recognition and future cloud expansion on Azure.