Case Study: RingCentral achieves a 96 sender score and reduced blacklist risk with Informatica Email Verification & Data as a Service

Informatica Email Verification Plus Hygiene helping RingCentral nurture leads and stay in touch with existing customers

RingCentral, a cloud-based provider of business communications (call management, phone and conferencing), aimed to strengthen customer engagement and rely on data to drive marketing and sales. The company faced email deliverability and data-quality risks—incorrect addresses, high bounce rates and potential blacklisting—that threatened IP reputation and required a real-time, cloud-based solution integrated with its lead engine and marketing systems.

RingCentral implemented Informatica Email Verification Plus Hygiene and Informatica Data as a Service, routing net-new leads through Marketo and a single gateway into Salesforce to validate addresses at acquisition. The change boosted its sender score to 96, reduced blacklist and bounce risk, eliminated redundant cleansing, and produced more reliable sales data and higher-performing email campaigns.

RingCentral

Brian Chiosi

Marketing Systems Lead