Case Study: Global DM Solutions achieves accurate global address validation and improved marketing and mailing with Informatica

Improved Global Marketing and Mailing Efforts

Global DM Solutions, founded in 2001, is a multinational direct marketing firm that helps clients grow through list brokerage, list management and compliance-based direct mail and email campaigns. The company struggled with poor address quality caused by differing international address formats and inflexible data-entry, and sought an automated, global solution to validate and standardize customer addresses.

They implemented AddressDoctor Web Services and the Data Quality Center to validate and format addresses from over 240 countries in a single step. The solution—easy to implement—provided detailed audits, duplicate flagging, change-of-address support, geocode enrichment and postal-standard formatting, which reduced undeliverable mail, improved marketing effectiveness and data efficiency, and delivered better environmental outcomes for clients.

Global DM Solutions

Sheila Donovan

President