Case Study: HuFriedyGroup achieves increased sales and reduced costs with Informatica Intelligent Cloud Services

HuFriedyGroup Increases Sales and Reduces Costs by Modernizing Application and Data Integration

HuFriedyGroup, a global dental instrument and infection-prevention supplier that sells mostly through distributors, needed better visibility into end-customer purchasing and more control over distributor transaction data. Relying on a costly third party left them with limited, rigid insights at the SKU and street-address level, hampering targeted marketing, compliance services, and cost-efficiency.

HuFriedyGroup implemented Informatica Intelligent Cloud Services to ingest distributor FTP uploads, automate transformations and matching, and sync cleansed data between SAP and Salesforce to power its GreenLight compliance portal and third‑party waterline testing. The in‑house integration improved targeted marketing and customer loyalty, increased consumables sales (including a 3% market-share lift on a targeted product), cut costs by replacing the third party, and scaled without growing the IT team.

HuFriedyGroup

Richard Behmer

Manager, Digital Technology Solutions