Case Study: Rutgers University achieves unified student and alumni engagement with Informatica Cloud Data Integration

How Rutgers University, Division of Continuing Studies Personalizes Student Interaction

Rutgers University’s Division of Continuing Studies faced siloed, mainframe-based student and alumni data that left Salesforce underused and made it difficult to track the student journey, support remote community-college staff, improve enrollment and retention, and identify cross-marketing opportunities across credit and non-credit programs.

By deploying Informatica Intelligent Cloud Services to integrate mainframe, Oracle, admissions portals and alumni systems with Salesforce HEDA (and feeding the same tables to Tableau), Rutgers built a unified, trusted student view in about three months. The result: streamlined admissions and enrollment workflows, better retention and alumni engagement through targeted automated communications, reduced inbox noise, improved advising and transferability, and industry recognition for the initiative.

Rutgers University

Danielle Henriquez

Business Intelligence Architect