Case Study: Chicago Cubs achieves lifelong fan engagement and increased revenue with Informatica

How Chicago Cubs Uses Informatica to Build Lifelong Fans

The Chicago Cubs, a historic Major League Baseball franchise centered at Wrigley Field with millions of passionate fans, needed to turn siloed data from ticketing, CRM, Wi‑Fi, social media and other systems into actionable insights. With more than 24 data sources and varying data quality, the organization sought a unified view of fans to improve engagement, targeted marketing and revenue across ticketing, concessions, merchandising and partner properties.

The Cubs implemented the Informatica Intelligent Data Platform—including PowerCenter, Big Data Management, Data Quality and Cloud Data Integration—to aggregate and cleanse customer data and enable faster analytics. The single view of the fan powered an advanced ticketing app, real‑time proximity marketing and quicker pricing decisions (from days to minutes), opening new revenue streams, strengthening fan loyalty and improving operational speed and profitability.

Chicago Cubs

Andrew McIntyre

Vice President