Case Study: Financial Services Company achieves a single source of truth and personalized digital transformation with Informatica Multidomain MDM

How a Financial Services Company Drives a Personalized, Customer-First Approach to its Digital Transformation

A Midwest financial services holding company that grew rapidly through acquisitions—operating 15 bank subsidiaries with $31B in assets—faced fragmented data across 12 systems of record and 54 sources. That fragmentation made it difficult to understand customer households and product exposure, hampered digital channels, and threatened the personalized, high‑touch service that distinguishes the bank.

The company deployed Informatica Multidomain MDM with Informatica Data Quality and Data as a Service to create golden customer records, master multiple domains and hierarchies, onboard acquisition data without disrupting local systems, and verify/enrich contact information. The result: consistent, trusted customer data for targeted marketing and better credit‑risk analysis, preserved local customer experiences, improved data security and personalization, and a foundation for Customer 360 and banking‑as‑a‑service initiatives.