Case Study: Holiday Inn Club Vacations achieves a 360-degree customer view with Informatica cloud MDM

Holiday Inn Club Vacations unifies 350K+ member views in under 4 months with Informatica

Holiday Inn Club Vacations (HICV) sought to overcome data silos from over seven disparate systems to gain a unified view of its customers. This challenge was central to its goal of delivering personalized experiences and building long-term loyalty in the hospitality industry. To address this, HICV partnered with Informatica to implement its cloud-native Master Data Management (MDM) solution, Customer 360 SaaS, alongside its Cloud Data Governance and Quality services.

By using Informatica's Intelligent Data Management Cloud, HICV consolidated its customer data into a single platform, creating over 350,000 unified member views. The solution, powered by Informatica's AI engine CLAIRE, automated data quality, governance, and lineage tasks. This resulted in a successful cloud migration in under four months, enabling HICV to deliver seamless, personalized customer experiences across all channels and support its customer-obsessed culture.

Holiday Inn Club Vacations