Case Study: Holiday Inn Club Vacations achieves a 360-degree customer view with Informatica

Holiday Inn Club Vacations finds customer data paradise

Holiday Inn Club Vacations needed a cloud-ready master data management approach to replace data silos and create a trusted, 360-degree view of owners, prospects, and guests across its systems. The company turned to Informatica and its Customer 360 solution, along with Cloud Data Governance and Catalog and Cloud Data Quality, to support its customer data transformation.

Informatica helped Holiday Inn Club Vacations move to the cloud in under four months, consolidate more than 7 systems, and unify about 350K member views. The result was cleaner, more accessible data, automated lineage and governance support, and a single customer record that improved front-line service and enabled a more customer-obsessed guest experience.

Holiday Inn Club Vacations

Tron Nicholas

MDM Product Manager