Case Study: Holiday Inn Club Vacations Achieves a 360-Degree Customer View with Informatica IDMC

Holiday Inn Club Vacations builds a 360-degree view of 350,000+ members with Informatica

Holiday Inn Club Vacations sought to become the most loved brand in family travel but was hindered by fragmented customer data spread across seven main systems. This prevented them from gaining a deep understanding of their 350,000-plus member-owners to tailor interactions and create personalized experiences. To address this challenge, they turned to vendor Informatica and implemented its Master Data Management (MDM) Customer 360 SaaS solution, part of the Informatica Intelligent Data Management Cloud.

Using Informatica's AI-powered platform, the company unified its customer data into a single, trusted view. The solution applied data quality rules and merged duplicate entities, enabling the team to drive value in a matter of months. This provided business stakeholders and resort staff with a 360-degree customer view, allowing them to see the entire customer journey and enhance guest experiences with the most up-to-date information, thereby fostering a more customer-obsessed culture.

Holiday Inn Club Vacations