Case Study: Kempinski Hotels achieves 40% faster data capture and high-quality guest addresses with Informatica

High quality guest data for improved customer care

Kempinski Hotels, a century-old luxury hospitality group, needed reliable, accurate guest addresses to maintain high-quality customer care, improve direct marketing and avoid the costs and inconvenience of returned mail. Their front-office OPERA system required a global solution that worked in real time and for bulk data cleansing.

AddressDoctor was integrated directly into MICROS Fidelio OPERA to validate and standardize addresses from over 240 countries on the fly and via batch processing. The deployment delivered faster data capture (up to 40%), accurate addresses from the start, no extra software to install, and lower costs through fewer returned items — improving guest communications and operational efficiency.

Kempinski Hotels

Folker Heim

Director Customer Relationship Management