Case Study: HelloFresh achieves 600M meals delivered and 100+ hours/week saved with Informatica

HelloFresh Dials Up Data Analytics to Deliver 600 Million Meals

HelloFresh, the global meal‑kit pioneer, faced a dramatic surge in demand during the COVID‑19 pandemic and needed to scale analytics to preserve just‑in‑time deliveries, avoid perishable overstock, and support decision‑making across 11,000 employees in 14 countries. The company’s challenge was to break down data silos, democratize access to trusted datasets, and accelerate forecasting and procurement analytics so teams could act quickly and confidently.

HelloFresh moved to a data‑mesh approach and deployed Informatica Enterprise Data Catalog and Axon for metadata cataloging and governance, decentralizing data ownership and creating a single source of truth. The new tools and standards sped time‑to‑market for analytics, increased data quality and accountability, saved two to three hours per week for many users (100+ hours saved weekly overall), and supported operations that helped HelloFresh deliver over 600 million meals in 2020 while more than doubling year‑over‑year revenue.

HelloFresh

Kai von Grambusch

Director, Data and Analytics