Case Study: Responsys accelerates onboarding and cuts development time with Informatica

Global provider of on-demand marketing solutions reduces software development time by 50% and accelerates customer on-boarding by up to 40% with Informatica

Responsys, a leading global provider of on-demand marketing solutions, faced the challenge of building a scalable data-integration platform to support the launch of a new SaaS product and manage complex data movements across numerous systems. They partnered with Informatica to control IT costs and gain a proven, reliable solution for their expected business growth.

By implementing Informatica PowerCenter and PowerExchange, Informatica provided a robust platform that accelerated development and data delivery. The solution reduced Responsys' software development time by 50% and accelerated customer on-boarding by up to 40%, ensuring a successful product launch. Informatica's technology is also expected to cut the need for development resources by 50% and handle a significant future increase in data volume.

Responsys

Antonio Casacuberta

Chief Technology Officer