Case Study: Global Computer Security Software Company achieves a single enterprise customer view and deeper customer relationships with Informatica MDM

Global Computer Security Software Company Enables Deeper Customer Relationships with a Single, Enterprise View for Sales, Marketing and Operations

A global device-to-cloud cybersecurity company serving governments, enterprises and consumers—monitoring 500 million endpoints and supporting over 80,000 corporate customers—struggled with fragmented customer data across sales, marketing, finance and operations. Different source systems, inconsistent hierarchies and batch-only integrations caused latency, inconsistent customer experiences and blocked account-based marketing and reliable reporting.

The company deployed Informatica MDM in a hub-and-spoke model with a Unique Customer Number, real‑time and batch synchronization, Dun & Bradstreet enrichment, and Informatica Data Quality. The result: a single, enterprise-wide customer master and consistent account/contact hierarchies that enable real-time data sharing, stronger governance and cross‑functional alignment—improving customer engagement, enabling account‑based marketing and reducing business risk while increasing the value of its data asset.