Case Study: Global Technology Company achieves 172% ROI and rapid payback with Informatica data-quality solution

Global Communications Leader Identifies Millions in Annual Business Improvement Opportunities Through Enhanced Data Quality

A global high‑technology and telecommunications leader (more than 50,000 employees and over US$29B revenue) faced a fragmented, rapidly changing business environment and massive data problems: millions of consumer contacts spread across dozens of systems, inconsistent customer, product and service records, and heavy manual cleanup. Those issues drove wasted marketing spend, slow product development, poor supplier collaboration and customer service, and created substantial cost and time‑to‑market risks.

The company launched an enterprise data‑quality program staffed by a small expert team and ran a two‑month pilot that cleansed 10% of the master customer database using Informatica and automated business rules. The pilot uncovered >50% duplicate records, estimated a 172% ROI with payback in under 14 months, and revealed millions of dollars in potential five‑year savings across consumer and customer marketing, engineering (component reuse and faster product cycles), and service/repair operations — while reducing third‑party cleansing fees and improving campaign targeting and customer response.