Case Study: Global Car Rental Company achieves eight-figure revenue growth and a global single source of truth with Informatica Multidomain MDM

Global Car Rental Company Grows Revenue with Master Data Management

A global car rental company operating hundreds of thousands of vehicles across more than 10,000 locations faced decades of fragmented, mainframe-based systems and multiple inconsistent customer, location, and vehicle masters. Rapid growth, acquisitions, and outdated processes left the business without a single source of truth, undermining fleet management, forecasting, and customer experience.

The company implemented Informatica Multidomain MDM with reference data management and embedded data quality to deduplicate sources, create golden records, and enable API-centric, real-time integrations. The new single source of truth improved fleet and customer management, enhanced forecasting and risk models, lowered operating costs, enabled new services, boosted customer satisfaction and loyalty, and helped drive eight-figure revenue growth.