Case Study: GfK SE achieves 400% faster data integration and 80% fewer data errors with Informatica

GfK Retain and Technology France is the world’s leading market research firm for tracking point-of-sale data in technical consumer goods and the entertainment media markets

GfK Retail and Technology France, the world’s leading market research firm for point-of-sale tracking in technical consumer goods and entertainment media, needed to collect and consolidate POS data from thousands of retailers, resellers and distributors. With monthly file volumes growing from 50 to 1,700 and pressure to exploit new data sources, GfK faced major scalability, accuracy and trustworthiness challenges.

Informatica’s PowerCenter, Data Quality and B2B Data Transformation were used to access, cleanse and integrate trusted data across GfK’s databases, applications, 3,000 staff and extended customer network. The solution accelerated integration time by 400%, cut development costs by 75%, reduced data errors by 80% and significantly shortened time-to-market for new products and services.

GfK SE

Fabrice Benaut

Director of Information Systems and Development