Case Study: Weltbild GmbH cuts mailing costs and boosts customer satisfaction with Informatica Identity Resolution

German media and mail-order company relies on Informatica to identify duplicate identity records across multiple languages, lower mailing costs and increase customer satisfaction

Weltbild GmbH, an international media and mail-order company with 6,900 employees and over €1.6 billion in revenue (as of June 30, 2007), needed to ensure customers received only one catalog per residence to maintain satisfaction and avoid unnecessary production and postal costs. The company faced the challenge of standardizing addresses and identifying and deleting duplicate records from its multilingual marketing database.

By deploying Informatica Identity Resolution, Weltbild standardized address data and accurately identified duplicate identity records across multiple languages, allowing the company to remove duplicates and optimize mailing lists. The result was reduced mailing and production costs, improved campaign targeting, and increased customer satisfaction.

Weltbild GmbH

Thomas Seelmann

Manager, Address Management