Case Study: Geiger triples product onboarding speed and positions to double revenue with Informatica Product Information Management (PIM)

Geiger used Informatica PIM to create a cohesive, centralized platform for omnichannel commerce

Geiger, one of the world’s largest promotional-products distributors, needed to scale a hybrid eCommerce model that combines consultative selling with online ordering for a catalog approaching 100,000 SKUs. Product data lived in an ERP with up to 350 attributes per item, took 90 minutes to enter, pricing updates required a year, and unstructured assets were fragmented—delaying new-product launches and constraining growth.

Geiger standardized on Informatica Product Information Management to centralize product and asset data across channels. The PIM reduced product entry time from 90 to 30 minutes—tripling launch throughput—improved product discovery and cross-sell capabilities for customers, and became a core enabler of Geiger’s plans to scale revenue and enter new markets.

Geiger

Dale Denham

Chief Information Officer