Case Study: Great American Opportunities achieves near-zero email bounce rates and 99.5% deliverability with Informatica Email Verification

Fundraising Giant Great American Opportunities Improves Customer Satisfaction with Email Verification

Great American Opportunities (Fundraising.com) is a leading provider of fundraising platforms for nonprofits, schools, and community groups, serving millions of users across the US and Canada. Because email is the primary channel for their customers’ campaigns, the company faced growing customer service and deliverability problems from invalid contact lists uploaded by users—issues that threatened satisfaction and sales but needed a fix that wouldn’t require restructuring their infrastructure.

The company deployed Informatica Data as a Service Email Verification to cleanse and validate email addresses in real time at entry, using a cloud-based solution rolled out across four divisions with minimal development and maintenance. The result: bounce rates fell to roughly 0–1% (average 0.35%), deliverability rose to more than 99.5%, customer support calls decreased, and the company saved development time while restoring trust in its email channel.

Great American Opportunities

Drew Pettit

IT Director