Case Study: Industry Leading Automotive Manufacturer achieves rapid market insights and 70% faster reporting with Informatica Enterprise Data Catalog

Fueling Automotive Market Insights with Informatica

An industry-leading automotive manufacturer facing rapid change in mobility and mounting regulatory demands needed faster, self-service access to trusted data to guide product, marketing and sales decisions. Centralized IT-delivered reports were slowing response to market disruptions, and the company sought to empower line-of-business managers while strengthening data governance across the enterprise.

The company deployed Informatica Enterprise Data Catalog—a machine-learning metadata catalog with semantic search and BI integration (e.g., Tableau)—to help users discover, understand and trust enterprise data without IT intervention. As a result, managers get actionable market-trend data in minutes instead of weeks, users cut research time by up to 70%, and the firm benefits from improved reporting agility, stronger data lineage and enhanced GDPR compliance.