Case Study: FMG Suite achieves lower cost per lead and improved data hygiene with Informatica Data as a Service

FMG Suite Demonstrates Value Across the Organization with Informatica Data as a Service

FMG Suite, a leading automated marketing platform for financial professionals, needed to improve the overall health and hygiene of its data while maintaining security and demonstrating measurable value across the organization. The company sought a trusted data partner to mature its data implementation as it scaled and to reduce risk from inaccurate contact information.

By implementing Informatica Data as a Service, FMG Suite backchecked list providers to ensure email accuracy, increased email deliverability, and lowered cost per lead, producing measurable downstream sales impact. The engagement also established a trusted, expandable vendor relationship that supports the company’s continued growth.

FMG Suite

Tyler McConvill

Vice President of Marketing