Case Study: Fjordkraft achieves a single source of truth and better customer service with Informatica Multidomain MDM

Fjordkraft Enhances Customer Service using a Single Source of Truth for Data

Fjordkraft, Norway’s leading consumer electricity brand that recently expanded into mobile telephony, faced growing data complexity when power and mobile customer records lived in separate systems. That fragmentation created duplicate and inconsistent customer information, hindered cross‑selling and app updates, and made analytics and regulatory compliance more difficult as the mobile subscriber base surged.

Fjordkraft deployed Informatica Multidomain MDM (with Informatica PowerCenter and partner Interago) to consolidate, deduplicate, and master customer data into a single golden record. Apps and BI tools now pull trusted customer data directly from MDM, which sped development, enabled personalized communications and targeted offers, simplified GDPR compliance and analytics, and improved overall customer service and business agility.

Fjordkraft

Stig Rune Utstrand

Manager Data Analytics