Case Study: Emerald Expositions (leading U.S. B2B trade‑show operator) increases event sales and reporting accuracy with Informatica Intelligent Cloud Services

Emerald Expositions Uses Data to Drive Event Sales

Emerald Expositions, the largest U.S. operator of business-to-business trade shows (55+ events connecting hundreds of thousands of attendees), needed more accurate, consistent customer data to support highly specialized shows. Rapid growth and multiple source systems left the company relying on manual processes and custom SQL, causing duplicate data entry, slow reporting, and delays in delivering marketing and sales insights.

Emerald implemented Informatica Intelligent Cloud Services (with partner NeelBlue) to integrate its a2zShow order system with Salesforce using pre-built connectors, deployed in under four weeks. The automated integrations eliminated many custom procedures, enabled real-time order and account syncing, introduced guided selling, and delivered faster, more accurate reporting—boosting sales and marketing efficiency, increasing revenue, and reducing IT total cost of ownership while laying the groundwork for predictive analytics.

Emerald Expositions

Michael Vo

Director