Case Study: Discount Tire achieves omnichannel traction and a single view of 35 million customers with Informatica Customer 360

Discount Tire - Customer Case Study

Discount Tire, the largest independent tire and wheel retailer with over 1,000 stores, needed a single, accurate view of customers and their vehicles after sales shifted rapidly to digital channels during the pandemic. The company faced fragmented data across point-of-sale, ERP, and ecommerce systems, multiple identification channels, and widespread duplicate records that prevented seamless omnichannel service and personalized marketing.

Using Informatica Customer 360 and Informatica Data Quality (with partner Infoverity), Discount Tire consolidated more than 70 million customer records into 35 million “golden” records, reduced duplicates by 50%, and implemented real-time contact verification and reusable cleansing processes. Trusted customer and vehicle data are now distributed to operational systems and analytics, enabling touchless buying, targeted marketing, faster decisions, and more consistent customer experiences across channels.

Discount Tire

John Racer

Data Architect