Case Study: Digital Media Company doubles data processing speed and powers AI-driven predictive advertising with Informatica

Digital Media Company Redefines Direct Response Advertising

This Digital Media Company is a leading online marketing and consumer-acquisition platform that operates two high-traffic websites to match consumers with services across markets like education, mortgage, auto loans, and insurance. Facing a growing need for predictive modeling and real-time AI/ML data to optimize roughly 250 million daily ad impressions, the company found its on-premises data warehouse couldn’t scale to support more sophisticated algorithms or maintain responsive performance during peak analytics demand.

The company migrated to Snowflake and adopted Informatica Intelligent Cloud Services (reusing existing PowerCenter logic and using the native Cloud Connector for Snowflake) to perform transformations and feed trusted data to the cloud warehouse. The move cut data integration and processing times in half, doubled peak-hour performance for end users, improved scalability for more accurate matching and advertising insights, and continually supplies real-time data to AI/ML models to optimize user experiences.