Case Study: Carbonite achieves real-time, trusted sales & marketing analytics and faster support with Informatica Cloud (Informatica)

Delivering Integrated Sales and Marketing Analytics

Carbonite, a provider of cloud and hybrid data protection serving more than 1.5 million users, needed timely Salesforce analytics to support Sales, Marketing and rapid business growth. Their legacy cloud integration and a complex SSIS staging process produced frequent, hard-to-resolve errors, slow data movement and manual copy/paste work—creating data silos and undermining decision making and Service Cloud adoption as they prepared to triple Salesforce data volumes.

By deploying Informatica Cloud Integration and Informatica Cloud Application Integration, Carbonite automated real-time data flows and no-code workflow guides, added campaign-history views in Salesforce, and eliminated manual data entry. The result was trusted, faster analytics and wider Service Cloud adoption, removal of data-quality errors, and a 10–20 second reduction in case-creation time across 220 agents handling hundreds of cases daily—delivering measurable time, cost and headcount savings and a complete 360° customer view.

Carbonite

Robert Frost

Vice President of Customer Support