Case Study: Leading Ivy League Business School achieves unified constituent engagement and consistent outreach with Informatica

Delivering a consistent customer experience across the school’s different entities

Ivy League Business School, which serves more than 10,000 global students and alumni, faced fragmented alumni, donor, student, and event data across multiple on‑premises systems and file stores. Multiple name records, manual spreadsheets, and disconnected processes made it hard to assemble accurate interaction histories, caused duplicated or inappropriate outreach, and required time‑consuming manual cleansing.

Informatica connected Salesforce to on‑prem systems with PowerCenter, implemented Master Data Management and Data Quality tools, and cleansed addresses with Address Verification, plus near‑real‑time integrations to learning systems (about 150,000 workflows daily). The result was consolidated, higher‑quality constituent records, eliminated manual cross‑checking, smoother cross‑registrations between departments, and more accurate, coordinated outreach across the school.