Case Study: Telegraph Media Group achieves rapid cloud integration and improved subscriber management with Informatica

Decreased operational issues from 70 percent to 30 percent of IT workload by using Informatica Cloud Integration

Telegraph Media Group, publisher of The Daily Telegraph (average daily circulation 835,419), needed to grow its newspaper subscription base, add value to its website audience, and improve strategic decision-making and operational control of subscribers. The team faced challenges implementing a cloud strategy, supporting timely decision-making, and accelerating time to value for Salesforce CRM.

Using Informatica Cloud to integrate cloud and on‑premise systems, the company went from a typical two‑week integration to a two‑day deployment, enabling faster, more accurate decisions from trusted data. The rollout cut operational issues from 70% to 30% of IT workload, allowed pay‑for‑use computing, and delivered quicker time-to-market with more effective subscriber management and reporting.

Telegraph Media Group

Stephen Brown

Technical Architect