Case Study: De Mandemakers Group achieves unified product data and a superior customer experience with Informatica MDM – Product 360

De Mandemakers Group Leverages Product Data to Build a Superior Customer Experience

De Mandemakers Group (DMG) is a leading Netherlands-based retailer of kitchens, bathrooms and home furnishings with more than 5,000 employees and a long-standing commitment to exceptional customer service. Rapidly expanding product ranges, shorter product lifecycles and fragmented data — stored across ERP systems, supplier PDFs, spreadsheets and multiple databases — made it hard to present consistent product information, confusing customers and complicating sales, logistics and marketing.

To solve this, DMG implemented Informatica MDM – Product 360 to create a single product data platform, onboard supplier catalogs, build a supplier portal and capture employee knowledge, while driving company-wide adoption. The initiative created one golden record per product and centralized publishing to e‑commerce and print (40,000 supplier records to date; 10 suppliers connected, 100 more planned), delivering clearer product communication, more personalized service, higher conversion, fewer returns and errors, lower costs and improved cross‑department efficiencies that boosted revenue and customer satisfaction.

De Mandemakers Group

Frans Bouwmeester

Head of Business Operations