Case Study: Eircom achieves improved CRM and BI performance and reduced manual data entry with Informatica Data Quality

Data quality strategy enables Irish telecommunications company to dramatically reduce number of employees doing manual data entry, and standardized data from multiple systems

Eircom, Ireland’s largest fixed, mobile and broadband telecommunications provider (54% fixed voice, 40% fixed broadband, 17% mobile and 11% mobile broadband market share), struggled with underperforming CRM and BI applications and rising integration costs caused by low-quality data from multiple legacy systems, manual data-entry processes, and a lack of day-to-day quality reporting.

By deploying Informatica Data Quality to profile, cleanse and standardize data and automate manual entry, Eircom dramatically reduced the number of employees doing manual data entry, enabled KPI tracking in business areas, and improved root-cause analysis and strategic planning—restoring application performance and lowering integration costs.

Eircom