Case Study: Covéa achieves a high-performance, 360° customer reference database with Informatica MDM Hub

Covéa Rebuilds Its Customer Reference Database with MDM Hub

MMA, part of the Covéa mutual insurance group (MAAF, MMA, GMF), faced a failing customer reference database built from consolidated branch systems across 1,700 locations. The fragmented, obsolete system could not meet rising demands for online availability, regulatory traceability and cross-disciplinary data use—creating workarounds, risk and a barrier to new services—so MMA set out to rebuild a scalable, branch-friendly master customer record covering some 3.3 million customers and thousands of users.

After evaluating options for high-performance master data management, MMA selected Informatica MDM Hub and phased an 18-month deployment focused on data quality (using Informatica Data Quality) and minimal user disruption. The new platform handles ~3 million service calls per day, delivers a 360° customer view, improved search and UX, 24/7 website services, reduced maintenance costs and fewer data silos, and enables faster development of new services and compliance with future regulations.

Covéa

Antoine Mairesse

Customer Relations and Network Manager for the MMA brand