Case Study: Coop Alleanza 3.0 achieves unified retail data and GDPR compliance with Informatica

Coop Alleanza 3.0 Unifies Retail Operations to Create Europe’s Largest Cooperative

Coop Alleanza 3.0, formed by merging five regional Coops into Europe’s largest consumer cooperative (2.3M members, 430+ stores), needed to balance corporate consistency with strong local identities while launching a national e-commerce site. The group faced a tight deadline to unify disparate customer, product, and sales data, meet GDPR requirements, and deliver a consistent yet personalized cross‑channel shopping experience via easycoop.com.

Coop deployed Informatica MDM – Product 360 along with Informatica MDM, Data Quality, and PowerCenter to integrate, cleanse, and manage product and customer data from multiple sources. The solution created a single source of truth that powered the e‑commerce site, improved GDPR compliance by managing PII, enabled personalized member experiences, and drove operational efficiencies that supported commercial success and stronger customer loyalty.

Coop Alleanza 3.0

Andrea Furegon

Head of Digital Innovation